Terrible Mistakes Sellers Make
This article discusses the five most common mistakes that sellers make. These mistakes end up costing a lot of time and money in the sales process. Whether you are going to sell the property yourself, or use an agent, make sure you don’t shoot yourself in the foot by making these mistakes. Below is an excerpt from the article.
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Mistake No.1. Choosing a Bad Agent
The worst mistake you can make is working with an agent who does not understand the tactics that are required to sell a property in today’s competitive environment. The simple truth is that most listing brokers put a property on the MLS, and wait for the calls to come in. The next level of service is a broker who lists a property on the MLS, holds an open house, and conducts a mail shot campaign in the local neighborhood. That’s nice, however, open houses and mail shots are tactics that generate new buyer leads for the broker, but rarely sell the property. The sad truth is that sellers represented by these traditional brokers are being sold short as they are not reaching all the potential buyers as quickly as possible. This results in homes staying on the market for longer than is necessary and selling for less than the maximum achievable price.
When selecting a broker to list your property make sure that they are familiar with the strategies discussed in this article. The second thing to gauge is whether they have the energy and dedication to get your property sold – knowing the tactics required is one thing, but implementing them effectively takes hard work.
Mistake No.2. Setting an Unrealistic Price
Sellers want to get the maximum achievable price, but sometimes greed drives them to list at above market value…To read more subscribe via the box above.